This course introduces students to integrated marketing communication. Successful marketers maximize their organization’s brand effectiveness by ethically using integrated marketing communications, which include advertising, personal selling, promotion, direct marketing, public relations, customer relationship management and media. Students prepare an integrated marketing communications plan as part of the course's curriculum. 

In order to fulfill the LPU Credit Hour policy that meets the identified student learning outcomes for this course, the expectations are that this 3-unit course, delivered over a 15-week online term will approximate 7.5 to 9 hours/week online instruction and learning activities.